So you have a great idea for a new technology, or even better, you’re already deep into the research and development process. With a little financial backing, your idea could become a reality and change healthcare as we know it. That’s the dream, but there’s a big gap between developing a technology in the lab or clinic, and successfully fundraising for a medical technology startup.
In the startup world, this is called “bridging the valley of death,” where great technologies stall during the development phase. Yes, you have a life-changing technology; but, do you have an IP strategy, a go-to-market strategy, regulatory path, investable team, and fundraising strategy?
The first step to avoiding the valley is creating a rock-solid pitch deck.
Your pitch deck will help you clearly and concisely communicate who you are, what your business or innovation is, and why your solution is the only one that matters. Think of your pitch deck as an organizational tool to build your business around your technology and get it investor-ready.
This guide will be useful to any investigator who is interested in commercialization and entrepreneurship, regardless of the stage your idea or technology is in. Your pitch deck may be the most important tool in your arsenal, and here we’ll show you how to do it.
After working through the key elements below, you’ll be able to anticipate investors’ questions, assuage any doubts, and attract support and investment for your innovation. Let’s get started.